frustration with the superficial; we blew the whistle

The unofficial armor of hip-hop since the culture’s first breath in the Bronx.

From the gritty, oversized silhouettes of the 90s Wu-Tang era to the refined, heavyweight "cinematic" drops of today’s Alchemist-led underground, the hoodie remains the only piece of clothing that carries the weight of the streets and the comfort of the studio in the same stitch.

We don't mass-produce. We curate. Every drop is a tribute to the icons who shaped our ears.

Had to put an emphasis on the gang when you say ours; wear your bars.